Limited to 60 students. Selection through screening. · 99d left

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Apply for Screening · ₹14,999

12 weekends · 72 live hours · starts 2 Jan 2027

From assigned product to live users.

60 college students. 10 teams of 6. Each team owns a product end to end: discovery, design, build, launch, analytics, growth, iteration.

Limited to 60 students. Selection through screening.

  1. Discover
  2. Define
  3. Design
  4. Build
  5. Launch
  6. Measure
  7. Grow
  8. Iterate
  1. Weeks 1–2

    Find the problem

  2. Weeks 3

    Choose what ships

  3. Weeks 4–5

    Journeys to prototype

  4. Weeks 6–8

    Jira, code, QA

  5. Weeks 9

    Release

  6. Weeks 10

    Instrument

  7. Weeks 11

    Acquire

  8. Weeks 12

    Improve, then tell it

12-weekend series

Weekend 01 · Discover · 2–3 Jan

Slack · Jira · Work email

Teams, tools, the product you are assigned

Saturday

  • How a product company is organised, and how your team of 6 will be
  • Work email, Slack, Jira: how communication actually happens
  • Reading the assignment: users, constraints, what “shipped” means

Sunday studio

Form 10 teams. Receive the product. Write the one-page problem thesis.

You ship

Team charter + problem thesis

Weekend 02 · Discover · 9–10 Jan

Miro · Interview guide

Research that changes the product

Saturday

  • Users, needs, substitutes, where you lose
  • Interview design that does not produce polite fiction
  • Synthesis: kill ideas that only look good in a deck

Sunday studio

Run interviews. Map the problem in Miro. Name the wedge.

You ship

Research synthesis + opportunity brief

Weekend 03 · Define · 16–17 Jan

Miro · Jira

Product strategy and the cut

Saturday

  • Value proposition, users, non-goals, priorities
  • Now / Next / Later that survives a leadership review
  • MVP as a learning vehicle, not a smaller dump of features

Sunday studio

Write the strategy one-pager. Force-rank the backlog.

You ship

Strategy one-pager + Now/Next/Later

Weekend 04 · Design · 23–24 Jan

Miro · Figma

Journeys, flows, wireframes

Saturday

  • Customer journeys and the critical path
  • Wireframes good enough to unstick a decision
  • Giving design feedback that is specific, not taste

Sunday studio

Map the journey in Miro. Wireframe the MVP in Figma.

You ship

Journeys + wireframes

Weekend 05 · Design · 30–31 Jan

Figma

Prototype and handoff

Saturday

  • Prototype the critical path until a stranger can complete it
  • Empty, error and loading states
  • Developer handoff that does not waste Monday morning

Sunday studio

Prototype. Critique. Hand off to build.

You ship

Figma prototype + handoff notes

Weekend 06 · Build · 6–7 Feb

Jira · Figma

Stories, sprints, ownership

Saturday

  • User stories, acceptance criteria, epics
  • Sprint planning that is not ceremony
  • Who owns what when six people share one product

Sunday studio

Break the prototype into a 3-sprint Jira plan. Start build.

You ship

Sprint 1 board + sequenced MVP

Weekend 07 · Build · 13–14 Feb

Jira

Ship the increment

Saturday

  • Web, Android or iOS, depending on the assigned product
  • Scope cuts in public when the week is not enough
  • Working across functions without becoming a ticket clerk

Sunday studio

Build. Demo. Cut what will not ship.

You ship

Working increment + demo notes

Weekend 08 · Build · 20–21 Feb

Jira · Launch checklist

Testing, QA, launch readiness

Saturday

  • Finding bugs before users do
  • Launch checklist: flags, rollback, who you tell first
  • Support and comms so launch is a product, not a date

Sunday studio

QA pass. Launch plan. Name the rollback.

You ship

QA log + launch plan

Weekend 09 · Launch · 27–28 Feb

Campaign kit

Release on the assigned platform

Saturday

  • Shipping to web, Android or iOS
  • Positioning, first campaign, who the first 50 users are
  • The hour after launch: what you watch, what you ignore

Sunday studio

Launch. Announce. Bring the first users in.

You ship

Live product + launch comms

Weekend 10 · Measure · 6–7 Mar

Firebase

Firebase, funnels, the numbers that matter

Saturday

  • Event tracking, funnels, acquisition, activation, retention
  • North Star, input metrics, guardrails
  • A dashboard a PM actually opens on Monday

Sunday studio

Instrument the product. Read the first week of data.

You ship

Analytics spec + first dashboard

Weekend 11 · Grow · 13–14 Mar

Firebase · Campaign kit

Campaigns, users, experiments

Saturday

  • Acquisition campaigns that have a hypothesis
  • Reading behaviour without cargo-culting AARRR
  • One experiment, one kill. Decide in public

Sunday studio

Run a campaign. Bring users. Propose one experiment. Kill one feature.

You ship

Campaign results + experiment memo

Weekend 12 · Iterate · 20–21 Mar

Portfolio template

Iterate, portfolio, the job

Saturday

  • Using data and feedback to change the product
  • Telling the 12-weekend story in ten minutes
  • How hiring managers and founders read this work

Sunday studio

Capstone critique. Portfolio case. Top-3 recognition. Recommendations issued.

You ship

Portfolio case study + 10-minute product story

₹20,000₹14,999

Limited to 60 students. Selection through screening. · 2 Jan 202721 Mar 2027

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